Chiefs quarterback Patrick Mahomes circumvented the NFL’s rules when he appeared in a Coors Light commercial.
The rules state that active NFL players cannot appear in a beer-related ad and are only permitted to appear in certain approved ads.What is the Patrick Mahomes Coors Light commercial?
A new Coors Light commercial found the loophole in the NFL’s strict no beer-related commercials for active players.
In the commercial, released on July 12, 2022, Chiefs quarterback Patrick Mahomes promotes a Coors Light, but not the beer.
Mahomes carries an actual Coors light, as in a flashlight, to promote their brand, referencing its slogan: “high-quality steel, so it feels as cold as the Rocky Mountains.”
He also did the commercial for a good cause.Coors Light partnered with Mahomes to donate all the proceeds from the sales of his $15 flashlights (which sold out within four hours of the ad’s debut) to his charity, 15 and the Mahomies.
What is 15 and the Mahomies?
15 and the Mahomies is the name of Patrick Mahomes’ charity.
According to his website, it “is dedicated to improving the lives of children. The Foundation supports initiatives that focus on health, wellness, communities in need of resources, and other charitable causes.”
He supports a long list of charities on the site, but some include the Boys and Girls Club of America, JDRF, Make a Wish, and Lead to Read.