The impact that Messi has had since his arrival in the United States has seen soccer in North America reach new heights, attracting a large number of celebrities and fans who have filled stadiums across the country wherever Inter Miami play.
“I think to some extent what Lionel Messi has done for the American soccer fan is similar to what Taylor Swift and Travis Kelce did for the recent surge of women watching the NFL,” said Jason Wagenheim, the CEO in the United States of the company Footballco, which has its headquarters in London.
