Marketing News & Strategy How State Farm is targeting Gen Z with new ads starring Patrick Mahomes and Aaron Rodgers

Patrick Mahomes and Aaron Rodgers

Ads will debut in the NFL season opener with company pushing ‘personal’ pricing pitchThe first Sunday of the 2022 NFL season is here, which means Patrick Mahomes and Aaron Rodgers are ready for their quest for a Super Bowl title. But before the season kicks off, the superstar quarterbacks can be seen in new State Farm commercials to promote the insurance company’s Personal Price Plan.

 

 

 

The best commercials with Chiefs quarterback Patrick Mahomes | The Kansas  City Star

 

 

The Mahomes commercial features him telling Jake from State Farm that he’s a big bath-bomb guy and proceeds to put bath bombs in a tub. In Rodgers’ commercial, he hires a body double to practice for him. Both quarterbacks feel the need to overshare with Jake to get the Personal Price Plan. But Jake assures them that is not the case, as the plan is “the next evolution of the State Farm price messaging. It’s a “personalized quote at a price that’s right for the customer using options and savings that are available now.

 

“Both Mahomes and Rodgers have done their share of State Farm commercials over the years due to their success on the field. Mahomes has only been in the league for five seasons and has already won a Super Bowl, Super Bowl MVP award, an NFL MVP award and has led the Kansas City Chiefs to four consecutive AFC Championship appearances. He has also been selected to the Pro Bowl four times and is the NFL’s all-time leader in career passer rating (105.8).

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