There is some important news from Jennifer Lopez, but this time not regarding her wedding.
The newlywed and birthday girl, who turns 53 today, July 24, is expanding her business empire with the launch of JLo Body by JLo Beauty, and she’s celebrating with a campaign that includes a photo of her in the nude as well as a shot focused on one of her most famous assets.
JLo revealed that she’s launching a brand-new “booty balm,” and more exciting news!
A video shared on her newsletter by Jennifer Lopez served as the announcement. The celebrity showed excitement as she talked about her very first “JLo Body drop.”
Although Lopez has introduced a number of products aimed at maintaining one’s facial skin, she feels that something else must be created in order to maintain the rest of the body.
With that, she gave her fans the aforementioned “booty balm,” and those who want to get their hands on it now have more good news.
The product won’t be available until August, and it’s intended for people who want to enhance their “assets.” The performer clarified, however, that she had only pulled a small amount of the balm ahead of time and was giving her newsletter subscribers early access to it.
It appears that the celebrity wanted to give her fans a gift despite the fact that it is her birthday because their “love and support means so much to her.”
She also published a post on her Instagram that provides an even better overview of what potential customers can anticipate from the product.
Jennifer Lopez had been hinting that she would be making a big announcement prior to this one. Just a few weeks ago, she announced to her fans in a video on Instagram that it was the “summer of booty.”