“Companies want Jason and Travis Kelce’s podcast because of the deep relationship they have with their audiences,” Eric Silver, head of development at Multitude, a podcast collective and ad-sales firm, told MarketWatch. “That’s the most important thing in podcasting.”
But with top podcasts drawing multimillion-dollar deals, what type of payout could the “New Heights” crew expect?
“I wouldn’t be surprised if it was around the same as ‘SmartLess.’ I wouldn’t be surprised if it was $100 million,” Silver said, while comparing the current market for podcasters to a free-agency period or transfer window in sports.The six-time All-Pro selection at center announced his retirement on Monday in a 45-minute press conference in which he thanked the City of Brotherly Love; his wife, Kylie; and former coach Andy Reid — who now coaches his brother on the Chiefs. Jason Kelce ended his career with 193 regular-season games played and one Super Bowl ring.
“It has always been a goal of mine to play my whole career in one city,” Jason Kelce said. “I couldn’t have dreamt a better one if I tried.”
