Bud Light is trying to make peace with conservative beer drinkers over the Fourth of July holiday by rolling out a new ad featuring Kansas City Chiefs star Travis Kelce.
The 15-second spot shows Kelce alongside less athletic middle-aged men making grunting and groaning sounds as they slump down in their seats and crack open a Bud Light in their backyards.
Called “Backyard Grunts with Travis Kelce,” the commercial is an apparent play to win back fans who boycotted the beer and tanked sales following the company’s collaboration with transgender influencer Dylan Mulvaney.In early April, Bud Light sent a handful of beers to the TikTok influencer Dylan Mulvaney, who in turn, posted a video of herself dressed like Holly Golightly from Breakfast at Tiffany’s. In the social media post, she toasted to her first year of womanhood.
But the idea of a trans woman promoting the larger brand, which has typically been fronted by male celebrities like Post Malone and Justin Timberlake, didn’t wash down well with some.