‘Tis the season of caroling, and the Kelce brothers are getting in on the action — well, at least, one of them is.
In a festive new commercial for Garage Beer, which the brothers became part owners of earlier this year, Jason Kelce shows off his vocal skills while Travis Kelce misses his chance to carol, instead serenading his brother over FaceTime.
The Cincinnati brand’s holiday ad, unveiled Wednesday, Dec. 18, begins with Jason, 37, opening up his garage to grab a cold one when he is joined by a group of beer-loving carolers for a unique rendition of “The First Noel.”
Holding beer can candle holders while cozied up in winter gear — including a Christmas sweater and trapper hat for Jason — the crowd gathered in the NFL alum’s garage begins to sing “O Beer,” a carol whose only two lyrics are “O” and “beer.”
After the carol concludes, the commercial cuts to a festive title card that reads, “Happy Holidays from Garage Beer,” before revealing that it’s not quite over yet.
A phone rings off-screen, and a clip of Jason taking a FaceTime call from Travis, 35, pops up. Without a second to lose, the Kansas City Chiefs tight end begins singing, doing a solo rendition of “O Beer” — until his brother cuts him off.
“Trav. Travis. We already filmed it, Trav. It’s over,” he tells his enthusiastic brother, who lets out a disappointed, “Ah.”
Born is the Beer of the Garage (watch till the end) pic.twitter.com/lj5URcuIz6
— Garage Beer (@drinkgaragebeer) December 18, 2024
“I lose track of the days sometimes,” he says, seemingly embarrassed by the scheduling blunder. Then, to end the exchange — and the commercial — a pretend-frustrated Jason throws his phone on the couch.
Travis doesn’t appear to have any hurt feelings over his absence in the carol, however, as he shared the ad on Instagram Stories and wrote, “Happy holidays .”
The brother duo first announced that they were part owners of Garage Beer on their New Heights podcast in June.
They primarily decided to invest in the Cincinnati brand because they “love beer that tastes better,” they explained. “[This] isn’t making, like, a fancy slogan or trying to push you to, you know, have less calories and all that,” Travis said at the time. “No… if you like good beer, this is a good beer.”
The podcast hosts also made their involvement official by starring in a photo shoot, posing with some of the product in — you guessed it — a garage.
Jason posted one of the photos on his own Instagram, along with a video of a loved one sampling a can at a gathering. “Trav and I are officially a member of team @drinkgaragebeer No matter where you are, the garage brings the joy and camaraderie,” he wrote in the caption.
“If you like beer that tastes like beer, you’ll love this beer,” he continued. “If you don’t believe me, believe @albertfrank5314 he’s been drinking beer since the 60s. He admittedly prefers Keystone and Coors light for his everyday pounders, but he did say he liked it! Which is a big endorsement from anyone with White Whiskers!!”
