Several brands worldwide have collaborated with spo
rts professionals to improve their status. Nike, Adidas, Reebok, and Puma are some of the few top sports businesses which are always looking to rope in top talents to endorse their brand. World number 1 Iga Swiatek struck a deal with Swiss brand On Running in March this year. However, she recently stirred up a bit of a controversy as she decided to wear a pair of shoes from a rival brand for her match in the Madrid Open.Being the world number 1 in anything will attract brands like moths to a flame.
Iga Swiatek’s ranking in the WTA circuit makes her a desirable figure for companies to reach out to. Swiatek signed with On this year as the company looks to expand its reach. Part of the deal means that On will design shoes with a personalized touch for Swiatek, and she has to wear them every match.However, she caused quite a controversy as she decided to switch the brand of the shoes for her match in the Madrid Open.
Instead of wearing shoes from On, she chose to go for the Japanese brand Asics. Journalist Craig Shapiro shared the news on the official Twitter account for his podcast. He stated, “Bad look for On i reckon Iga in Asics shoe. Always tricky to switch shoes, but still“az